Nahda Foods

Nahda Foods is a leading Saudi Arabian producer of premium, organic date spreads and olive oil. With deep roots in the Al-Ahsa region, their mission is to bring the authentic, untouched taste of traditional Arabian delicacies to a global, health-conscious audience. While their products were of exceptional quality, their digital presence did not reflect their premium positioning or effectively reach an international market.

The Challenge

Nahda Foods faced the challenge of being perceived as a local brand with limited appeal outside its immediate region. Their website was not optimized for international e-commerce, their social media lacked a cohesive and engaging strategy, and their overall digital footprint failed to communicate the luxury and purity of their products. They needed a complete digital transformation to build brand authority and drive online sales.

What We Did For Them

Our agency was tasked with rebranding Nahda Foods for the digital age and executing a comprehensive, multi-channel marketing strategy.

1. Brand Strategy & Visual Identity:

• We developed a new brand positioning: "The Essence of Arabian Tradition."
• Crafted a complete visual identity, including the new logo, color palette, and packaging design that appeals to both modern consumers and those valuing heritage.

2. Website Redesign & Development:

• Designed and developed a sleek, responsive, and user-friendly e-commerce website.
• Focused on high-quality product photography and storytelling to highlight the origin and quality of their dates and olive oil.
• Implemented SEO best practices to rank for key terms like "premium organic dates," "Saudi olive oil," and "healthy date spreads."

3. Content & Social Media Marketing:

• Created a content calendar focused on educating the audience about the health benefits of dates and olive oil, sharing authentic recipes, and showcasing the brand's story.
• Managed their Instagram and Pinterest accounts, using visually stunning imagery and short-form videos to build a community of food enthusiasts.
• Ran targeted paid social campaigns in key markets like the UAE, UK, and Germany, focusing on users interested in gourmet food, wellness, and organic products.

4. Email Marketing & CRM:

• Built a segmented email list and launched automated welcome series and nurture campaigns.
• Created promotional campaigns for Islamic holidays like Ramadan and Eid, which resulted in a significant sales boost.