
Artisan Hearth Homeware
Artisan Hearth Homeware is a purveyor of high-quality, sustainably sourced kitchen and dining products. They specialize in beautifully crafted ceramic dinnerware, durable cast iron cookware, and elegant glassware designed to transform everyday meals into special occasions. Their mission is to provide families with heirloom-quality pieces that combine timeless design with modern functionality, promoting a culture of mindful cooking and gathering. Despite having exceptional products, they struggled to connect with their ideal audience online and translate their physical product quality into a compelling digital presence.
What We Delivered For Them (Your Agency's Work)
Our digital marketing agency was tasked with repositioning Artisan Hearth Homeware from a hidden gem into a recognized leader in the premium homeware space. We developed and executed a comprehensive digital strategy focused on brand storytelling and targeted engagement.
Our services included:
- Brand Strategy & Visual Identity: We refined their core messaging to emphasize "Crafting the Heart of Your Home" and developed a complete visual identity, including a new logo, color palette, and typography that reflected their artisanal and warm ethos.
- Website Redesign & E-commerce Development: We designed and built a visually stunning, user-friendly Shopify website that acts as a digital showroom. The site features high-resolution lifestyle photography and seamless functionality, resulting in a significant uplift in user experience and conversion rates.
- Content Marketing & SEO: We created a rich content hub with recipe blogs, styling guides, and care instructions for their products. This strategy established them as an authority in the home and kitchen space and dramatically improved their organic search visibility for key terms like "handmade ceramic plates" and "best cast iron skillet."
- Social Media Management & Paid Advertising: We launched targeted campaigns on Pinterest and Instagram, focusing on visually-driven content that showcased their products in beautiful, real-life settings. Our strategic use of Meta and Google Ads drove high-intent traffic and increased online sales by over 150% within the first six months.
What clients say
See all testimonials“We had decent website traffic, but it wasn't converting. Nafas Digital conducted a thorough CRO audit, implemented A/B tests on our key landing pages, and redesigned our call-to-action buttons and forms. The changes, backed by their data analysis, led to a 45% increase in our form completion rate. They turned our visitors into leads.”
“We approached Nafas Digital for a complete brand overhaul. They didn't just design a website; they built a cohesive digital identity that truly captures our company's essence. Their team was insightful, asking the right questions to understand our vision and target market. The new website is not only beautiful but also highly functional, with a user experience that has drastically reduced our bounce rate. A truly professional partnership.”

