Maison de Lumière
Maison de Lumière is a revered name in the world of French artisanal luxury. Based in the picturesque region of Grasse, the historic perfume capital of the world, this family-owned atelier has been crafting exquisite, hand-poured scented candles for over three decades. Their products are synonymous with sophistication, using only the finest essential oils and sustainable wax blends. While they enjoyed a stellar reputation among a loyal, local clientele, their digital presence did not reflect the premium quality and heritage of their brand, limiting their global reach.
The Challenge & Our Solution
Maison de Lumière faced the challenge of transitioning their brick-and-mortar prestige into the digital realm. Their existing website was outdated and not mobile-responsive, and they had a minimal presence on social media. They needed a comprehensive digital strategy that would capture the essence of their brand—elegance, authenticity, and sensory luxury—and communicate it to a discerning, international audience.
What We Delivered:
- Brand Strategy & Positioning: We developed a core brand message, "L'Art de l'Ambiance" (The Art of Ambiance), to position them as creators of sensory experiences, not just candles.
- Website Redesign & Development: We designed and built a stunning, fully e-commerce enabled website that is visually driven, with high-quality photography and intuitive navigation. The site is optimized for a seamless user journey, from discovery to checkout.
- Search Engine Optimization (SEO): We implemented a localized and international SEO strategy, targeting keywords like "luxury French candles," "artisanal soy candles," and "scented candles from Grasse," significantly improving their organic search visibility in both European and North American markets.
- Content & Social Media Marketing: We crafted a content calendar focused on storytelling, showcasing the craftsmanship behind each candle, the inspiration for their scents, and lifestyle content that highlights product use. This was deployed across Instagram and Pinterest, platforms ideal for their visual brand.
- Email Marketing Funnel: We built an automated email sequence to welcome new subscribers with a behind-the-scenes look at the atelier, nurture leads with content about scent and well-being, and drive sales with exclusive offers.
What clients say
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Dr. Mark Stevens
Owner & Principal Dentist
“As a local dental practice, our goal was to be the top result for 'dentist near me' in our area. Nafas Digital's local SEO expertise made it happen. They managed our Google Business Profile meticulously, garnered genuine positive reviews, and built local citations that solidified our online presence. Our appointment bookings from online searches have more than tripled. They are local business experts!”
Sarah Johnson
Marketing Director
Working with Nafas Digital has been a game-changer for our online visibility. Before them, we were on the third page of Google for our key terms. Within just six months, Nafas's strategic SEO plan propelled us to the top three spots. The best part was their transparency; their monthly reports were clear and showed exactly how our investment was driving organic growth. They don't just deliver results; they educate you along the way.
Emily White
Head of E-commerce
“We needed immediate results for a new product launch, and Nafas Digital delivered exactly that. Their PPC campaign management was exceptional. They meticulously optimized our Google Ads, which resulted in a cost-per-acquisition that was 40% lower than our previous agency. Their data-driven approach ensures every dollar is spent wisely. Highly recommended for anyone looking for a strong ROI.”
Olivia Williams
Owner
“We approached Nafas Digital for a complete brand overhaul. They didn't just design a website; they built a cohesive digital identity that truly captures our company's essence. Their team was insightful, asking the right questions to understand our vision and target market. The new website is not only beautiful but also highly functional, with a user experience that has drastically reduced our bounce rate. A truly professional partnership.”
Anita Desai
Co-Founder & CEO
“As a startup, we knew social media was crucial, but we didn't have the time or expertise. Nafas Digital took over our channels and completely transformed them. Their content is creative, on-brand, and truly engages our audience. We've seen a 300% increase in our follower growth and, more importantly, a significant rise in website traffic coming directly from Instagram and LinkedIn. They are an extension of our team.”
Gabriel Townsend
E-commerce Director
“Running an e-commerce store is more than just running ads. Nafas Digital became our true growth partner. They optimized our entire funnel—from SEO and product page copy to abandoned cart email flows and retargeting ads. Their holistic strategy led to a 70% increase in our overall conversion rate. They understand the nuances of e-commerce like no one else.”
Daniel Kim
CEO & Founder
“We had decent website traffic, but it wasn't converting. Nafas Digital conducted a thorough CRO audit, implemented A/B tests on our key landing pages, and redesigned our call-to-action buttons and forms. The changes, backed by their data analysis, led to a 45% increase in our form completion rate. They turned our visitors into leads.”
Olivia Williams
Owner
“We approached Nafas Digital for a complete brand overhaul. They didn't just design a website; they built a cohesive digital identity that truly captures our company's essence. Their team was insightful, asking the right questions to understand our vision and target market. The new website is not only beautiful but also highly functional, with a user experience that has drastically reduced our bounce rate. A truly professional partnership.”
