Al-Taha Cleaning Co.

Al-Taha Cleaning Co. is a premium cleaning service provider in Riyadh, offering deep cleaning, post-construction cleanup, and regular maintenance contracts for both villas and commercial spaces. Despite their high-quality services and certified staff, they struggled to stand out in a crowded and competitive local market.

The Challenge

When Al-Taha Cleaning Co. approached Nafas Digital, they faced several significant marketing challenges:

1. Low Online Visibility:They had no meaningful presence on Google Search. When potential customers searched for terms like "deep cleaning company Riyadh" or "best home cleaning services," Al-Taha was nowhere to be found.
2. Unprofessional Online Image:Their existing social media profiles were inconsistent and did not reflect the premium quality of their services. They lacked a portfolio to showcase their work.
3. Ineffective Lead Generation:They relied solely on word-of-mouth, which resulted in an unpredictable and unreliable stream of new clients. They needed a consistent system to generate qualified leads.
4. High Local Competition:They were competing with numerous other companies, many of which were already investing in basic digital marketing, making it difficult to capture market share.

Their main goal was clear: Become the top-ranked cleaning company in Riyadh for their key services and generate a steady flow of high-value contracts.

The Solution:

Nafas Digital implemented a tailored, multi-channel strategy focused on building authority, generating leads, and creating a powerful brand presence.

1. Search Engine Dominance (SEO & Local SEO):

• Technical SEO Audit & Fix: We identified and fixed website issues that were hindering their search engine rankings, improving site speed and mobile responsiveness.
• Local SEO Foundation: We claimed, verified, and optimized their Google Business Profile with compelling photos, accurate NAP (Name, Address, Phone), and a complete service menu.
• Content-Driven Authority: We developed a content strategy targeting high-intent keywords. This included creating comprehensive service pages for "post-construction cleaning," "villa deep cleaning," and location-specific pages like "cleaning services in Al Olaya." We also published bi-weekly blog posts on topics like "The Benefits of Professional Office Cleaning" to build topical authority.

2. Compelling Social Proof & Visual Storytelling:

• Instagram & Facebook Transformation: We redesigned their social media profiles to reflect a premium, trustworthy brand. We implemented a "Visual Proof" strategy, posting high-quality before-and-after photos and videos of their cleaning projects, which dramatically showcased their results.
• Customer Testimonial Campaign: We actively collected video and written testimonials from satisfied clients, which were prominently featured on their website and social media feeds.

3. Strategic Paid Advertising (Google Ads & Meta):

• High-Intent Google Ads: We launched a tightly-knit PPC campaign targeting users actively searching for cleaning services in Riyadh. Ads were directed to dedicated, high-converting landing pages.
• Social Retargeting Campaigns: We used Meta Ads to retarget website visitors and showcase our best before-and-after content, reminding potential clients of our quality and encouraging them to book.

The Results

Within six months of partnering with Nafas Digital, Al-Taha Cleaning Co. achieved and exceeded its primary business objectives.

• +450% Increase in Organic Website Traffic: Their website became a primary lead generation tool.
• #1 Google Ranking for their 5 most important keywords, including "deep cleaning company Riyadh" and "professional home cleaning."
• Over 120+ Qualified Leads generated directly through the website contact forms and phone calls in 6 months.
• 35% Conversion Rate from lead to paying customer, thanks to the high intent of the traffic.
• 300% Return on Ad Spend (ROAS) from the paid advertising campaigns, making them highly profitable.

Al-Taha Cleaning Co. transformed from an unknown local service to a recognized leader in the Riyadh cleaning industry, with a fully-booked schedule and a powerful, self-sustaining online presence.

From The Client

"Working with Nafas Digital was a turning point for our business. We knew we offered a superior service, but we were completely invisible online. The team at Nafas didn't just build us a website or run some ads; they built us a complete digital engine for growth. Their strategy was clear, the results were measurable, and the communication was excellent. We are now the first company people find when they search for cleaning services, and our business has grown beyond what we thought was possible in such a short time. They truly gave our brand a new breath of life."

— Fahad Al-Rashidi, Operations Manager, Al-Taha Cleaning Co.